Welcome to the official book site of China's Generation Y. China's Generation Y is the first book written solely on Generation Y in China, composed of individuals born between 1980 and 1989. Stanat follows the enthusiastic youth amidst tremendous social and economic change on their fascinating journey from a socialist, producer economy to a capitalistic, consumer economy. Investigating the strengths and weaknesses, dreams and goals, marketing do’s and don’ts and threats and opportunities, China's Generation Y is an unforgettable look in to the future of China, and indeed that of our world. The sleeping dragon has been awoken, and it's now America's turn to wake up.